Key Steps to Building a Small Business Website
Get a good domain name
Your domain name or website address should make a good impression both for usability purposes and SEO since it is where the audience enters your site. It's great if the domain:
Is easy to spell and makes sense
As short as possible
Use proper domain extension like ‘.com’
Not consists of numbers or hyphens
Portray a broader aspect
Catchy and memorable
Not already contain any registered trademarks
Priced right
SEO friendly
Purchase a secure & scalable website hosting with good tech support
A website hosting provider or a web host can charge anywhere between $2 to $100+ monthly to show your website on the internet, depending upon the technology and support you choose. Some popular website hosting companies are GoDaddy, DreamHost, Bluehost, InMotion, and SiteGround.
What to follow while choosing a good website hosting plan?
Avoid getting a shared server as it shares the server and its resources with other customers and can deteriorate the site performance in many ways.
A dedicated server helps make the website perform most optimally. In addition, this plan is more secure than the shared server plan as the server and its resources are all yours. However, it is the most expensive option for small businesses and can cost them around $100-$2000 per month.
The Virtual Private Server (VPS) costs between $20 to $50 per month. It offers the affordability of a shared server and the performance potential of the dedicated server.
Ensure that the hosting company has phone and/or chat support to timely guide you during problems.
An easy-to-use server interface like cPanel should be there to access your server.
You should be able to access your server via Secure File Transfer Protocol, with daily backups, and easy installation of Secure Sockets Layer certificates.
Describe your business clearly
Make sure your homepage banner, subsequent banners, and introductory text clearly represent who you are and what you do. The main and footer navigation menus should have ‘About us’ page links so that the people can read more about you in-depth.
Implement the best content management system
A CMS is a software program that helps create and manage your digital content effectively. Some popular content management systems are WordPress, Drupal, Joomla,
Squarespace, and Wix.
Choose a good e-commerce platform
If you are planning to sell something through your website and allow users to transact with you online, you will need to choose the right platform to do so. Some popular small business e-commerce platforms are WooCommerce, Shopify, Shopify Plus, Business Squarespace, Wix, GoDaddy Online Store, etc.
Create a memorable & engaging user interface
Use beautiful & optimized graphics; understandable fonts
Research the competitors and see how they have designed and optimized the website
Research your target audience and know what they want from your site.
Incorporate easy navigation, call-to-action, etc.
Create standard pages for your website such as Home, About Us, Products/Services, Contact Us, Sitemap, Management team, Terms of Use, Privacy Policy, and other Additional Pages.
Search Engine Optimization
SEO ensures that search engines index and rank your website appropriately and then show it to users. It includes the following:
Keyword research and implementation
Optimal website code
Fast loading speed
Secured and having SSL certificates installed
Mobile-friendly site
High-quality backlinks and internal links
Social media linked to your site, and
Positive reviews
Create & Publish good quality content regularly
Consistent good quality content is a must to search engines. Thus, you are needed to update your website with new and relevant content as frequently as possible.
Install webmaster tools
Tools such as Google Analytics, Google Search Console, and Bing Webmaster Tools are used to analyze traffic and site performance. They track visitors, page views, bounce rate, crawl errors, backlinks, download time, etc. to enhance the SEO of your website.
Implement a website maintenance plan
Make sure your website is properly maintained so that it ranks well on search engines and doesn’t get hacked. For this, it is important to make use of webmaster tools, traffic data, performance data, security scans, split testing, data backup, and other significant tools.
Conclusion
Now that you have read about the key ways to build a great small business website, you know that by following these basic steps, you can take your business to a next level, spread its roots and make it flourish online.
We are JHKInfotech, a web development company in Australia consisting of highly experienced and dedicated professionals. Being a reputed web development company in Australia, we strive to provide exceptional web services such as website development, WordPress services, mobile app development, digital marketing, and social media marketing, etc. hence assisting them in the journey of shining high in the online marketplace. If you have a small business and want to grow your domains online, connect with us and we shall assist you with the best of our professional ability.
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