Top 5 Magento Trends of 2021 Every E-commerce Business Should know
Top 5 Magento Trends of 2021
Headless Commerce
The most recent trend, headless commerce refers to that situation where the front-end (presentation layer) and the back-end (e-commerce layer) are separated. This makes it easy for a retailer to gain more flexibility in serving rich content and the user experience. Hence it is the best fit for those online businesses requiring consistency in powerful content delivery and flexibility of the headless architecture.
Progressive Web Apps (PWAs)
A large number of shoppers tend to shop from various devices today, and majorly from mobile phones. This is giving a heads up to the PWAs to enable the same shopping experience among different devices. The powerful features of PWAs are the prime reason that brands who went progressive can see a vast improvement in their conversion rates.
Augmented Reality (AR)
With Augmented Reality, our everyday routine such as in-store navigation, manuals, and real-time trying of products is gradually replaced. Many big brands have successfully implemented AR into their businesses so that the customers can conveniently visualize, customize, and furnish in real-time. An expert web development agency Sydney would commend AR as an apparent winner of the year 2021.
Artificial Intelligence (AI)
With an e-commerce system powered with Artificial Intelligence, the brands can get the following features:
Customer Care
The chatbots present on the website are successful in catering to the customers’ needs, by learning their most common queries and answering accordingly. This chatbot redirects the customers to the customer support team to help solve specific type of inquiries.
Customization
Customers today do not require the typical browsing experience and the needs of all of them are different. This calls for a personalized experience. Such personalization is commonly witnessed in streaming serices and stores, where personalized suggestions lead to the success of the website.
Image Search
With the amazing machine learning algorithm, it becomes easy for the customers to search and find any product using pre-existing data. Eg. searching products using images.
Instant Purchase
Instant single-click checkouts encourage repeated purchases by making shopping easier and quicker for existing customers. If you collaborate with the best e-commerce web designing company in Australia, you will learn that Magento has become the earlier adopter of one-click checkout experience, after Amazon. Magento’s Instant purchase uses previously saved billing, shipping, and payment details to skip checkout steps and place orders with a single click.
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