6 Website Mistakes That Are Costing You Sales

To err is human; to forgive is divine. But rules are just the opposite when it comes to e-commerce website development. If you have committed mistakes, you have to face the adverse in the form of declining sales or increased bounce rates. To your surprise, until you have been involved with the best web development company in australia, you cannot find the loopholes that are costing you sales and profits. 

The demand for a seamless remote shopping experience is skyrocketing. So, lack of opportunity is not a good reason for declining sales. So what is the actual cause of declining sales? With years of experience as a web development company, JHK discusses some of the most common mistakes that can threaten your business. Developing a website is like developing an experience. Here are some most common web design/development mistakes that you need to avoid at any cost. 

Beware of these six design and development mistakes:

Slow Loading Speed

People are impatient more than you think they are. If the website or product page is not loading fast, your audience automatically considers it a 404 and switches to the following website. Increased bounce rates can adversely affect your sales. 

If you see your website loading at a slower speed, do not blame it on the internet every time. Take the clues and get your website optimized for speed and high performance. 

Important Categories Are Sabotaged 

In the run for fancy, are you somehow overlooking the critical segments of your website? Not only the aesthetics, but a landing page is also about giving quick links to the important categories or highlighting the most important information. Take insights from experienced website designers and developers.

Least Emphasis On Headlines 

Look at the headlines as the hook - here you can gain or lose your clients. If you start assuming this, you will never underestimate the power of headlines, their placement, and the content written in the headlines. The headline also sets an expectation for the visitor of what he will read/get inside the content. 

Designs Speaking Just The Opposite Of Words

An online clothing brand is known for the aesthetics of its website. The color, the font, the pictures, the videos, the logo, and even the content should hail the nature of your business. For instance, a dull corporate design on a clothing website is just a deal-breaker. Not holding the monopoly, though, the design remains an integral part of branding. 

A Synchrony Of Colours 

Pick the signature colours around which your entire brand revolves. As your business scales, you will notice your brand is known by its colour and its logo. Also ensure, the content written should be on the lighter contrasts for ease of readability.   

Improper Navigation     

Get your site’s navigation right. Navigation is one of the essential aspects that guide the user to the product they want. Insufficient or improper navigation leaves the customer bewildered which can cause him to leave the website.  

Conclusion

If you want to prompt action on your website make sure it is a blend of aesthetics and performance. Hire the expertise of the best web design company adelaide for clever designing and an experienced development company.