Web Design Principles That Make Things Easy For Your Customers

Good website design is dependent on many factors, such as consistency, colour, typography and visual aid. An effective website design must communicate its message and also engage with the visitors in a certain manner. There are several key elements that influence how a website is perceived. A well-designed website from the web development company in Melbourne will help to build trust and encourage visitors to take action. A great user experience is about optimising your website design for usability which includes from aesthetics to functionality. As a leading web design company Sydney we have listed some helpful tips to help you think through with your business site.

1. Website Purpose

Your website should be able to meet the needs of your user. A clear purpose on every page will allow the user to interact with your website. What is your website's purpose? Is your website providing practical information such as a 'How-to guide'? Are you selling a product or entertainment site like sports coverage? Websites can serve many purposes, but they all share the same core purpose.

• Exercising Expertise
• Building Your Reputation
• Generating Leads
• After-Sales Care

2. Navigation

Navigation is the wayfinding system that visitors use to interact with websites and find what they want. The key to keeping visitors is website navigation. Visitors will abandon your website navigation if it is difficult to navigate according to the experts from the web development company in Melbourne. It is important to keep navigation clear, simple, and intuitive on all pages.

3. Visual Hierarchy

Visual hierarchy refers to the order in which elements are arranged according to their importance. This can be done by colour, size, imagery, contrast and typography. The most important function of visual hierarchy is to create a focal point. This shows visitors the most important information.

4. Grid Based Layout

Grids are useful for structuring your design and keeping your content organized. Grids are used to align elements and keep the page clean. This layout easily organizes content in a rigid grid structure and that is why it is suggested to hire web design company Sydney. It includes columns and sections that feel balanced. This creates an attractive website.

5. Mobile Friendly 

People are increasingly using their smartphones and other devices to surf the internet. Your website should be responsive so that it can adapt to different screen sizes.

Bonus Tip: (F- Shape Layout)

Visitors scan text most often using the F-based pattern. Eye-tracking studies show that the majority of what people see on a website is located in the top and bottom areas. The F-shaped layout is similar to our natural reading pattern in the West (left, right, and bottom to top). A well-designed website will follow the natural patterns of a visitor's scanning of the page.

Endnotes

These are some useful tips that you must include in your website design and we are sure your customers will be delighted with the response.